It's really important to start with the basics. We'll dive deep into the problem you are trying to solve and how. We'll make sure what you are offering is clearly defined and craft the core of your story from this building block.
Once we have nailed the problem you are solving and clearly defined your offering, we'll pressure test your value against your intended users and buyers. And, we'll spend time profiling your users and buyers so you can meet them where they are with content and resources that are helpful to them.
Now, we need to check how and where you are selling your offering and if it's where your target buyers and users are. We'll also check for friction in your sales process to help improve your sales cycles.
It's the step everyone wants to start with and we're really happy you saved it for last. Now we're ready to assess your go-to-market to make sure all your marketing efforts tell a story that reflects your offering and makes sense to your users and buyers.
